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The Happy Times Marketing Technique
Ever wondered why watch advertisements always feature hands set at 10:10? This seemingly simple choice is actually a strategic marketing technique known as the "Happy Times Marketing Technique." Th...
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Who Really Created the First Waterproof Watch?
Many credit Rolex with creating the first waterproof watch, but this title was claimed 75 years before the Rolex Oyster made its debut. While Rolex’s 1926 Oyster wristwatch famously crossed the Eng...
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The Builder Who Changed How The World Keeps Time
William Willett, a builder from Chislehurst, South East London, revolutionised timekeeping with his 1905 proposal for Daylight Saving Time (DST). Inspired by early morning sunlight, Willett advocat...
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